Rice Power® – It All Begins Here
By harnessing the fermentation technology used to turn rice and water into sake, we unlock the hidden power of rice.
To bring this vision to life, we fused traditional wisdom with the latest innovations.
From the 36 types of Rice Power® developed using Yuushin Shuzo's original "Japanese-style bio" method—based on the natural workings of microorganisms—we carefully selected three, and blended them into ineuly®.
Skincare that pampers you by engaging all five senses
Because scent signals go straight to the brain, we've carefully selected fragrances that soothe the mind.
To turn your daily skincare into a moment of bliss, we've paid close attention to how it feels when it touches the skin.
Alongside Rice Power® extract, we've included plant-derived ingredients, chosen with the same care.
Even the bottle design offers gentle comfort—just looking at it brings a sense of calm.
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