Brown Sugar 1st

"Is this something I would want to feed my daughter?"

That simple question was the starting point for Brown Sugar First.

When I was pregnant during the Great East Japan Earthquake, I often found myself unsure about what was truly safe and healthy to feed my daughter. Each day was filled with uncertainty and anxiety.

As I began breastfeeding, I became even more aware of how directly my own diet impacted my baby's health. It was a powerful realization—and it opened my eyes to the importance of being intentional about what we eat.

That's why every product we create is guided by one clear standard:
"Would I feel good about giving this to my child?"

This question isn't just our beginning—it's our unwavering commitment.

Brown Sugar 1st
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Brown Sugar 1st GOOD MORNING BAR BananaMYLK (35g)

Brown Sugar 1st GOOD MORNING BAR BananaMYLK (35g)
¥360
¥360
Brown Sugar 1st GOOD MORNING BAR Cranberry & Goldenberry 35g

Brown Sugar 1st GOOD MORNING BAR Cranberry & Goldenberry 35g
¥360
¥360
Brown Sugar 1st GOOD MORNING BAR Pineapple & Coconut 35g

Brown Sugar 1st GOOD MORNING BAR Pineapple & Coconut 35g
¥360
¥360
Brown Sugar 1st GOOD MORNING BAR Cacao & Orange 35g

Brown Sugar 1st GOOD MORNING BAR Cacao & Orange 35g
¥360
¥360
Brown Sugar 1st Organic Coconut Crisps 30g

Brown Sugar 1st Organic Coconut Crisps 30g
¥290
¥290
Brown Sugar 1st Organic Brownie Crisps 30g

Brown Sugar 1st Organic Brownie Crisps 30g
¥320
¥320
Brown Sugar 1st Herbal Snack Dried Jujube

Brown Sugar 1st Herbal Snack Dried Jujube
from ¥420
from ¥420
Brown Sugar 1st Herbal Snack Jujube & Goji Berries 20g

Brown Sugar 1st Herbal Snack Jujube & Goji Berries 20g
¥460
¥460
Brown Sugar 1st Herbal Snack Lotus Seeds 30g

Brown Sugar 1st Herbal Snack Lotus Seeds 30g
¥460
¥460
Brown Sugar 1st Herbal Snack Ginkgo Nuts 30g

Brown Sugar 1st Herbal Snack Ginkgo Nuts 30g
¥460
¥460
Brown Sugar 1st ORGANIC DRIP COFFEE Good Morning Blend -MILD- 50g (10gx5 packs)

Brown Sugar 1st ORGANIC DRIP COFFEE Good Morning Blend -MILD- 50g (10gx5 packs)
¥680
¥680
Brown Sugar 1st ORGANIC DRIP COFFEE Break with me Blend -DARK- 50g (10gx5 packs)

Brown Sugar 1st ORGANIC DRIP COFFEE Break with me Blend -DARK- 50g (10gx5 packs)
¥680
¥680
Brown Sugar 1st ORGANIC DRIP COFFEE Good Night -DECAFE- 50g (10gx5 packs)

Brown Sugar 1st ORGANIC DRIP COFFEE Good Night -DECAFE- 50g (10gx5 packs)
¥780
¥780
Sold Out
Brown Sugar 1st ORGANIC COFFEE Good Night -DECAFE- 150g (Ground)

Brown Sugar 1st ORGANIC COFFEE Good Night -DECAFE- 150g (Ground)
¥1,280
¥1,280
Brown Sugar 1st Organic Hot Chocolate -ORIGINAL- 80g

Brown Sugar 1st Organic Hot Chocolate -ORIGINAL- 80g
¥820
¥820
Brown Sugar 1st Organic Coconut Vinegar 290mL

Brown Sugar 1st Organic Coconut Vinegar 290mL
¥1,200
¥1,200
Brown Sugar 1st Organic Cordial Syrup -Ginger- (350g)

Brown Sugar 1st Organic Cordial Syrup -Ginger- (350g)
¥1,500
¥1,500
Brown Sugar 1st Organic Apple Cider Vinegar

Brown Sugar 1st Organic Apple Cider Vinegar
from ¥980
from ¥980
Brown Sugar 1st Organic Extra Virgin Coconut Oil

Brown Sugar 1st Organic Extra Virgin Coconut Oil
from ¥980
from ¥980
Brown Sugar 1st Organic Extra Virgin Coconut Oil (14 packets)

Brown Sugar 1st Organic Extra Virgin Coconut Oil (14 packets)
¥900
¥900
Brown Sugar 1st Organic Coconut Butter (165g)

Brown Sugar 1st Organic Coconut Butter (165g)
¥900
¥900
Sold Out
Brown Sugar 1st Organic Apple Sauce (680g)

Brown Sugar 1st Organic Apple Sauce (680g)
¥1,100
¥1,100
Brown Sugar 1st Organic Coconut Sugar

Brown Sugar 1st Organic Coconut Sugar
¥750
¥750
Brown Sugar 1st Organic Agave Syrup (280g)

Brown Sugar 1st Organic Agave Syrup (280g)
¥1,280
¥1,280
Brown Sugar 1st Organic Maple Syrup GOLDEN (237mL)

Brown Sugar 1st Organic Maple Syrup GOLDEN (237mL)
¥1,660
¥1,660
Brown Sugar 1st Organic Maple Syrup AMBER (237mL)

Brown Sugar 1st Organic Maple Syrup AMBER (237mL)
¥1,660
¥1,660
Brown Sugar 1st Organic Maple Syrup DARK (237mL)

Brown Sugar 1st Organic Maple Syrup DARK (237mL)
¥1,660
¥1,660