ineuly GROW SERUM (50g)
ineuly GROW SERUM (50g)
ineuly GROW SERUM (50g)

ineuly GROW SERUM (50g)

¥6,200
¥6,200
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GROW SERUM

RICE POWER No.11 & No.23*1

A serum that enhances the skin’s natural functions

It penetrates to the basal layer—where skin cells are formed—working from within to support the skin's inherent vitality*2.
This pre-serum serves as the foundation of your skincare routine, guiding your skin toward a radiant glow and filling it with healthy luminosity from deep within.

*1 Ingredients that protect and condition the skin
*2 Refers to the improvement of the skin's moisture-retaining ability

Formulated with plant extracts such as bilberry leaf, seaweed extract, lemon juice, and comfrey extract (all moisturizing ingredients).

Features a refreshing and calming herbal essential oil fragrance with notes of geranium and lavender.

Free from parabens, petroleum-based surfactants, mineral oil, silicones, animal-derived ingredients, synthetic dyes, and synthetic fragrances.

Formulated with a double dose of RICE POWER®
to restore the skin's naturally clear, radiant appearance.
Provides comprehensive care for dullness*3.

RICE POWER® No. 11 is an innovative ingredient that enhances ceramide production and improves the skin's natural moisture-retaining ability*2.
It also helps address uneven texture and disruptions in the stratum corneum—the underlying causes of dullness—revealing a smoother, more even complexion.

Meanwhile, RICE POWER® No. 23 helps protect and soothe the skin from external stressors, supporting a brighter, healthier-looking complexion.

Through the combined use of No. 11 and No. 23, this formula promotes a dewy, radiant finish, filled with vitality and clarity, free from dullness*4.

With just one bottle, it provides comprehensive care for both dryness and radiance.

*3 Comprehensive care targeting multiple causes of dullness
*4 Caused by dryness or uneven texture

Melts seamlessly into the skin for a dewy complexion

This milk-like serum blends smoothly into the skin, as if becoming a second layer, gently softening and conditioning it.
Use immediately after cleansing to support the skin from within, making it an essential step for achieving a clear, radiant complexion.

A carefully crafted formula designed to delight the senses

A refreshing herbal essential oil fragrance encourages deep relaxation.
Free from seven additives, including parabens, and formulated with selected plant extracts that provide moisture and enhance radiance.
A sensorial experience that nurtures both skin and well-being.

Volume: 50g

1. Use immediately after washing your face and before applying lotion.
2.Take 2-3 pumps into your hands and rub it in your palms as if you are warming it up. Close your eyes, breathe deeply and enjoy the scent.
3. Gently smooth the product from the center of your face outwards, using a hand-gliding motion. For best results, smooth the product down to your neck and collarbone.
4. Use the pad of your ring finger to gently blend into problem areas such as around the eyes and mouth.
5. Gently press the face with your palms as if wrapping it around your entire face.

・Please use with caution and check for any abnormalities on your skin. If the cosmetic product does not suit your skin, that is, in the following cases, discontinue use. Continuing to use cosmetics may worsen symptoms, so we recommend consulting a dermatologist.
(1) If any abnormalities such as redness, swelling, itchiness, irritation, loss of color or darkening occur during use.
(2) If the skin on which the product was used is exposed to direct sunlight and the above-mentioned abnormalities occur.
・Do not use on areas with abnormalities such as wounds, swellings, or eczema.
・After use, be sure to close the lid tightly.
・Keep out of reach of children.
・Do not store in extremely hot or cold places or in direct sunlight.
・Always handle with clean hands and do not return unused product back to the container.
・Since this is a natural product, there may be some variation in color and scent, and some sedimentation or discoloration may occur, but this does not affect the quality.
・If the product gets into your eyes, rinse immediately with water or lukewarm water.
・Please use as soon as possible after opening.

Active ingredients:
Rice Power No. 11α, dipotassium glycyrrhizinate

Other ingredients:
Water, 1,3-butylene glycol, ethanol, Rice Power No. 23 (Rice Extract No. 23), isostearyl isostearate, cetostearyl alcohol, ethyl oleate, decaglyceryl monomyristate, self-emulsifying glyceryl monostearate, phenoxyethanol, olive oil, batyl alcohol, concentrated glycerin, sodium N-stearoyl-L-glutamate, xanthan gum, crystalline cellulose, fragrance, seaweed extract (1), quince seed extract, lemon juice, comfrey extract, sodium hydroxide, natural vitamin E, DL-malic acid, bilberry leaf extract

About ineuly

Rice Power® – It All Begins Here

By harnessing the fermentation technology used to turn rice and water into sake, we unlock the hidden power of rice.
To bring this vision to life, we fused traditional wisdom with the latest innovations.
From the 36 types of Rice Power® developed using Yuushin Shuzo's original "Japanese-style bio" method—based on the natural workings of microorganisms—we carefully selected three, and blended them into ineuly®.

Skincare that pampers you by engaging all five senses

Because scent signals go straight to the brain, we've carefully selected fragrances that soothe the mind.
To turn your daily skincare into a moment of bliss, we've paid close attention to how it feels when it touches the skin.
Alongside Rice Power® extract, we've included plant-derived ingredients, chosen with the same care.
Even the bottle design offers gentle comfort—just looking at it brings a sense of calm.