NAIA

Noto and NAIA's Promise—Creating a Healthy Future Together with Abundant Nature

NAIA is a healthcare brand originating from Oku-Noto, Ishikawa Prefecture, dedicated to supporting healthy living while protecting abundant nature for the next 10 years, 20 years, and beyond.

In Noto, artisans have refined traditional methods and skilled techniques while preserving diversity amid harsh natural conditions. Their work embodies the region's rich natural environment and culture.

Even in an era of advanced technological evolution, the wisdom of creating a future in harmony with abundant nature remains our foundation.

To deliver Noto's bountiful blessings to people today, we offer products you can confidently use every day.

The Four Things We Cherish

The brand name NAIA was created from the initial letters of Noto, Artisanship, Inclusive, and Authentic. These four elements represent the principles we value most.

Noto's Nature

The Noto Peninsula lies near the center of the Japanese archipelago and is surrounded by the Sea of Japan. The satoyama soil, home to diverse wildlife, is rich in nutrients. These nutrients flow through groundwater into rivers and the sea, sustaining a thriving marine ecosystem. The natural materials nurtured by this land form the lifeblood of our product development.

Artisanship

Noto is home to artisans who have preserved traditional methods and refined techniques while nurturing the region's natural diversity. We choose to use Noto's natural materials, carefully refined and transformed by their hands, as our raw ingredients. With hopes for a sustainable future and recovery of Noto, we will continue to deepen this commitment.

Inclusivity and Circulation

Nature provides a rich environment for diverse life. We aim to sustainably utilize these blessings in our product creation while minimizing environmental impact. This includes developing eco-friendly formulations and reducing packaging waste across all our products.

Authentic Value

Our foundation is rooted in Noto. We develop products together with the people who live here and deliver them throughout Japan. From selecting raw materials to communicating our message, every action reflects our commitment to a sustainable Noto. Guided by this conviction, we strive to become a truly valuable brand supported by many.