Optimistic Organics is a domestic hair care brand that focuses on natural ingredients and pursues both "high safety" and "a feeling of use that can be felt on the hair and scalp" with the concept of "comfortable everyday use".
The power of women is essential for the future growth of Japan. However, the stress felt in society is probably greater for women than for men. We believe that bath time is a precious time for such women to relax, and we focus on improving the value of this space and time. In addition to the rich foam and pleasant scent when used, we also add color to the everyday space of the bath with a beautiful and sophisticated package, and we hope to heal the hearts of tired women, even if only a little.
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