GROW SERUM
RICE POWER No.11 & No.23*1
A serum that enhances the skin’s natural functions
It penetrates to the basal layer—where skin cells are formed—working from within to support the skin's inherent vitality*2.
This pre-serum serves as the foundation of your skincare routine, guiding your skin toward a radiant glow and filling it with healthy luminosity from deep within.
*1 Ingredients that protect and condition the skin
*2 Refers to the improvement of the skin's moisture-retaining ability
Formulated with plant extracts such as bilberry leaf, seaweed extract, lemon juice, and comfrey extract (all moisturizing ingredients).
Features a refreshing and calming herbal essential oil fragrance with notes of geranium and lavender.
Free from parabens, petroleum-based surfactants, mineral oil, silicones, animal-derived ingredients, synthetic dyes, and synthetic fragrances.
Formulated with a double dose of RICE POWER®
to restore the skin's naturally clear, radiant appearance.
Provides comprehensive care for dullness*3.
RICE POWER® No. 11 is an innovative ingredient that enhances ceramide production and improves the skin's natural moisture-retaining ability*2.
It also helps address uneven texture and disruptions in the stratum corneum—the underlying causes of dullness—revealing a smoother, more even complexion.
Meanwhile, RICE POWER® No. 23 helps protect and soothe the skin from external stressors, supporting a brighter, healthier-looking complexion.
Through the combined use of No. 11 and No. 23, this formula promotes a dewy, radiant finish, filled with vitality and clarity, free from dullness*4.
With just one bottle, it provides comprehensive care for both dryness and radiance.
*3 Comprehensive care targeting multiple causes of dullness
*4 Caused by dryness or uneven texture
Melts seamlessly into the skin for a dewy complexion
This milk-like serum blends smoothly into the skin, as if becoming a second layer, gently softening and conditioning it.
Use immediately after cleansing to support the skin from within, making it an essential step for achieving a clear, radiant complexion.
A carefully crafted formula designed to delight the senses
A refreshing herbal essential oil fragrance encourages deep relaxation.
Free from seven additives, including parabens, and formulated with selected plant extracts that provide moisture and enhance radiance.
A sensorial experience that nurtures both skin and well-being.
Highlights:
・RICE POWER® No.11 promotes the production of healthy skin cells in the epidermis, while No.23 enhances translucency and smooths skin texture to reflect light beautifully—from the surface and from within.
・No.11 strengthens the skin, while No.23 protects it from external stress, supporting the development of vibrant, even-toned skin and helping to improve dullness.
・Tackles uneven texture and hardened keratin buildup that cause a dull appearance, leading to clear, smooth, and radiant skin.
Volume: 50g
1. Use immediately after washing your face and before applying lotion.
2.Take 2-3 pumps into your hands and rub it in your palms as if you are warming it up. Close your eyes, breathe deeply and enjoy the scent.
3. Gently smooth the product from the center of your face outwards, using a hand-gliding motion. For best results, smooth the product down to your neck and collarbone.
4. Use the pad of your ring finger to gently blend into problem areas such as around the eyes and mouth.
5. Gently press the face with your palms as if wrapping it around your entire face.
・Please use with caution and check for any abnormalities on your skin. If the cosmetic product does not suit your skin, that is, in the following cases, discontinue use. Continuing to use cosmetics may worsen symptoms, so we recommend consulting a dermatologist.
(1) If any abnormalities such as redness, swelling, itchiness, irritation, loss of color or darkening occur during use.
(2) If the skin on which the product was used is exposed to direct sunlight and the above-mentioned abnormalities occur.
・Do not use on areas with abnormalities such as wounds, swellings, or eczema.
・After use, be sure to close the lid tightly.
・Keep out of reach of children.
・Do not store in extremely hot or cold places or in direct sunlight.
・Always handle with clean hands and do not return unused product back to the container.
・Since this is a natural product, there may be some variation in color and scent, and some sedimentation or discoloration may occur, but this does not affect the quality.
・If the product gets into your eyes, rinse immediately with water or lukewarm water.
・Please use as soon as possible after opening.
Active ingredients:
Rice Power No. 11α, dipotassium glycyrrhizinate
Other ingredients:
Water, 1,3-butylene glycol, ethanol, Rice Power No. 23 (Rice Extract No. 23), isostearyl isostearate, cetostearyl alcohol, ethyl oleate, decaglyceryl monomyristate, self-emulsifying glyceryl monostearate, phenoxyethanol, olive oil, batyl alcohol, concentrated glycerin, sodium N-stearoyl-L-glutamate, xanthan gum, crystalline cellulose, fragrance, seaweed extract (1), quince seed extract, lemon juice, comfrey extract, sodium hydroxide, natural vitamin E, DL-malic acid, bilberry leaf extract
Shipping Courier:
In general, we ship via EMS, but we also offer FedEx shipping for customers in the United States of America.
Shipping fees are calculated based on the combined weight of the products and shipping box. Shipping fees will be displayed at checkout in your selected currency.
Custom Charges:
When a package is shipped outside of Japan, it undergoes customs inspection in the destination country and may be subject to taxes or duties depending on local regulations. J-Beauty Natural is not responsible for any customs taxes, duties, or additional charges incurred, as these are not included in the shipping fees or product prices.
J-Beauty Natural does not undervalue invoices or parcel declarations, as doing so violates customs laws.
Shipping Timeframe:
All orders are processed within 2–3 business days of receipt, and we typically aim to ship orders within one week.
Our warehouse operates Monday through Friday during standard business hours (Japan Standard Time), excluding Japanese national holidays, during which the warehouse will be closed. In these instances, we take every step possible to minimize shipping delays.
Packages are not shipped from our warehouse on weekends or Japanese national holidays.
