1950

1950 is a lifestyle brand inspired by the natural beauty and relaxed way of life found on Jeju Island. Designed to bring the comfort, freshness, and tranquillity of Jeju into your everyday routine, each product captures the essence of the island's unique environment.

The brand takes its name from Hallasan, South Korea's highest mountain, which rises 1,950 metres above sea level at the heart of Jeju Island. Drawing on the island's unique natural resources, including its mineral-rich ingredients,1950 creates products that reflect the exceptional character of Jeju.

Bringing the restorative power of Jeju's nature into everyday life is the lifestyle that 1950 aspires to share.