Optimistic – J-Beauty Natural

Optimistic Organics is a domestic hair care brand that focuses on natural ingredients and pursues both "high safety" and "a feeling of use that can be felt on the hair and scalp" with the concept of "comfortable everyday use".

The power of women is essential for the future growth of Japan. However, the stress women experience in society is likely greater than that of men. We believe that bath time is a precious moment for women to relax, and we focus on enhancing the value of this space and time. In addition to the rich foam and pleasant scent during use, we also bring color to the everyday bath space with beautiful and sophisticated packaging, hoping to soothe the hearts of tired women, even if only a little.