NAIA RICE ESSENCE GLOW MASK
NAIA RICE ESSENCE GLOW MASK
NAIA RICE ESSENCE GLOW MASK
NAIA RICE ESSENCE GLOW MASK
NAIA RICE ESSENCE GLOW MASK
NAIA RICE ESSENCE GLOW MASK

NAIA RICE ESSENCE GLOW MASK

¥600
¥600
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Size: 1 Sheet Mask

RICE ESSENCE GLOW MASK

Hydration and a gentle, lingering sensation.
A serum mask infused with the blessings of Noto.

This serum-rich face mask is formulated with ultra-concentrated extract* of aged sake lees from Noto and rice bran extract*. The formula combines fermented beauty ingredients* from Noto with α-arbutin* to address dullness caused by dryness, revealing clear, radiant skin. The thick, stretchy sheet gently conforms to the contours of your face, adhering closely even to the sides of the nose to deliver the serum evenly. A gentle fragrance, scented exclusively with natural essential oils and reminiscent of a forest after the rain, envelops your daily skincare routine in comfort.

*Noto-produced fermented beauty ingredients: Sake lees extract (moisturizing ingredient), rice bran extract (skin-softening ingredient) Aged sake lees ultra-concentrated extract: Sake lees extract (moisturizing ingredient) Rice bran extract: Skin-softening ingredient Niacinamide: Skin-conditioning ingredient Alpha-arbutin: Skin-conditioning ingredient

Ultra-Concentrated Extract of Aged Sake Lees from Noto

A rich extract derived exclusively from beauty-enhancing ingredients, based on our proprietary powder made from aged sake lees from Noto. This powder is highly concentrated with natural moisturizing factors such as amino acids and minerals, as well as α-EG, a substance produced during the fermentation of sake.

*Ultra-Concentrated Extract of Aged Sake Lees: Sake lees extract (moisturizing ingredient)

Noto Rice Bran Extract

An extract derived from rice bran obtained from rice grown organically on our own farm in Suzu City, extracted using plant-based moisturizers. Because Suzu City is located along the coast, its soil is rich in marine minerals. The extract is rich in B vitamins, which help maintain healthy skin.

*Noto Rice Bran Extract: Skin-softening ingredient

A Multi-Layer Formula That Enhances Radiance*

Based on naturally derived ingredients and dermatological science, this formula features a layered design where α-arbutin* and niacinamide* work in synergy with our proprietary rice-derived beauty ingredients*, each playing a distinct role. It helps balance skin condition and supports a clear, radiant complexion.

*Radiance: Skin appearance enhanced by hydration; Proprietary rice-derived ingredients: Sake lees extract (moisturizing ingredient), rice bran extract (skin-softening ingredient); α-Arbutin: Skin-conditioning ingredient; Niacinamide: Skin-conditioning ingredient

Rich, Soft Texture That Locks in Moisture

This soft, moderately thick lyocell sheet soaks up plenty of serum and gently locks moisture into your skin. It resists drying out even while you wear it, ensuring a comfortable feel right up until the moment you remove it. It's your go-to solution on days when dryness is a concern.

A Stress-Free Design that Envelops the Entire Face

Featuring a single-layer structure that utilizes elasticity without external slits. It fits snugly around the nose and stays in place even when you move your face, ensuring a stress-free experience while wearing it.

Forest After the Rain ~ Deep Breath & Relax ~

Inspired by the Noto forests after a rain shower, where the scent of trees and earth lingers in the air. Centered around our proprietary Noto Hinoki essential oil, this blend combines calming essential oils such as juniper berry, marjoram, palmarosa, and frankincense.

1. After cleansing, unfold the mask, align it with your eyes and mouth, and press it firmly against your entire face. No toner is needed.
2. Leave the mask on for 10 to 15 minutes, then remove it.
3. Gently massage any remaining essence into your skin before moving on to the next step in your skincare routine.

・Please use with caution and monitor your skin for any adverse reactions.
・If the product does not agree with your skin, discontinue use.
・Do not use on areas with cuts, swelling, rashes, or other skin abnormalities.
・Do not store in places with extreme heat or cold, or in direct sunlight.
・When removing the sheet, be careful not to let the liquid splash onto your clothes or other items.
・The sheet is not water-soluble.
・The color or scent may vary depending on the ingredients, but this does not affect the quality.

Water, Butylene Glycol, Glycerin, Pentylene Glycol, Niacinamide, 1,2-Hexanediol, Sake Lees Extract, Rice Bran Extract, Japanese Maple Leaf Extract, Peony Root Extract, Saxifraga Extract, Hydrolyzed Job's Tears Seed, Plum Fruit Extract, Xanthan Gum, Acacia Gum, Dipotassium Glycyrrhizate, Pineapple Fruit Extract, Alpha-Arbutin, Glyceryl Glucoside, Glycosyl Trehalose, Hydrolyzed Hydrogenated Starch, Sorbitol, (Lauric/Oleic/Sebacic) Polygyceryl-10, Hinoki Oil, Turpentine Oil, Juniperus communis fruit oil, Marjoram leaf oil, Palmarosa oil, Fennel oil, Hinoki oil, Frankincense oil, Arginine, Carbomer, (Acrylates/C10-30 Alkyl Acrylate) Crosspolymer, Ethylhexylglycerin

About NAIA

Noto and NAIA's Promise—Creating a Healthy Future Together with Abundant Nature

NAIA is a healthcare brand originating from Oku-Noto, Ishikawa Prefecture, dedicated to supporting healthy living while protecting abundant nature for the next 10 years, 20 years, and beyond.

In Noto, artisans have refined traditional methods and skilled techniques while preserving diversity amid harsh natural conditions. Their work embodies the region's rich natural environment and culture.

Even in an era of advanced technological evolution, the wisdom of creating a future in harmony with abundant nature remains our foundation.

To deliver Noto's bountiful blessings to people today, we offer products you can confidently use every day.